Create your own custom plan following the comprehensive example in the book.
Decide what to buy according to what your customers want most in gift baskets.
Find out how to price your gift baskets as well as how to get paid.
Your customers include individuals, corporations, and more. Find out who they are and how to get orders.
Not everyone who sells gift baskets are your competitors. Find out the differences and how to keep your turf.
Checklists, forms, and more are in this book to duplicate and keep you on course for success.
This is a terrific book. Whether you are just starting, or even if you have been in business already but realize you may not have a firm foundation to build on, this book is packed full of useful, practical, expert advice. A valuable tool to start, grow and increase your business. A wise investment that I highly recommend.
Owner, Gift Baskets by Your Design
This book is an excellent resource for ANY business. I received it from a friend and used the tips and ideas to launch my business and it has nothing to do with Gift Baskets. Great tips thank you so much for sharing!
I have just purchased your Gift Basket Design Book as well as the How to Start a Gift Basket Business Book…..They are FANTASTIC!!!! So much important information that I am taking notes on a legal pad (I don’t want to mark up the books) so that I can try and remember everything.
Who is the Typical Customer?
When I began selling gift baskets in 1989, I had a simple marketing strategy – simple because I did not do my research.
My target market had three characteristics: They 1) walked, 2) talked, and 3) called occasionally to buy a basket. Since parrots and some robots fit two thirds of this brilliant equation, my unsuspecting sabotage kept sales slim to none. So much for that strategy.
Every industry has a core group of loyal buyers, and gift baskets are no exception. Earlier I introduced you to some of the industry statistics. Now let’s review the five main buying groups…