It makes sense to buy gift basket products from retailers and specialty stores when you begin designing, especially before you approach a wholesaler to buy a case of the product.
That’s what I did.
When customers began asking me for the same products again and again, that’s when I purchased the items from wholesalers. This allowed me to:
- Save more money because I was buying at the wholesale cost, not retail
- Start building the credit worthiness of my business
- Request samples so customers were encouraged to buy through tasting
You, too, can request samples when you buy directly from manufacturers and wholesalers. Did you know that?
The company that makes the product and some companies that distribute it (acting as the manufacturer’s representative) will provide you with samples free of charge so you can impress customers and sell more.
I talk about this in Chapter 4, Selecting Your Inventory, of the gift basket book.
Here’s a list of the samples I’ve received:
- Lemon straws
- Chocolate-covered pretzels
- Sparking water
- Champagne crackers
- Smoked cheeses
Remember to request samples when you order gift basket snacks and foods at wholesale prices. Sometimes it’s available, and sometimes it’s not. You won’t know unless you ask.